We are thrilled to have you join us and activists around the world as we continue to stand up and speak out for women’s health!

This toolkit is designed to support organizations, advocates, and allies participating in the May 28 International Day of Action for Women’s Health campaign, providing information on the many ways we can take action despite the limitations of our current situation. Everyone should feel free to get involved in whichever way works best for them.

Contact us!

If you have any questions about the May 28 campaign, please get in touch via e-mail: may28campaign@gmail.com  or visit the campaign website: www.may28.org

For updates on May 28, please follow the hashtags #WomensHealthMatters #EndInequalityPandemic #SRHRisEssential  #May28

About May 28

May 28 is observed globally as the International Day of Action for Women’s Health. Since its inaugural launch in 1987, May 28 has been maintained as an annual campaign through yearly collaborative calls for action focused on a particular topic related to women’s health. The range of topics throughout the years includes access to quality health care, the feminisation of poverty, access to safe and legal abortion, women and HIV/AIDS, VAW as a Global Health Emergency, and Young People’s SRHR, among others.

To know the latest campaign updates and action alerts, follow campaign partners Women’s Global Network for Reproductive Rights, Center for Reproductive Rights, Asia Pacific Alliance for Sexual and Reproductive Health and Rights, Asian-Pacific Resource & Research Centre for Women (ARROW), International Planned Parenthood Foundation East and Southeast Asia and Oceania Region, Japanese Organization for International Cooperation in Family Planning, Philippine Safe Abortion Advocacy Network (PINSAN), Resurj, Safe Abortion Advocacy Initiative Global South Engagement (SAIGE), International Campaign for Women’s Right to Safe Abortion SHE ACTS Africa and WGNRR Africa.

The 2021 Theme:

#WomensHealthMatters: Ending the Inequality Pandemic and Ensuring SRHR remains essential!

COVID-19 may have impacted all of us, but we are not all impacted equally. It adversely impacted women’s health and overall well-being particularly for those who are living in the Global South. The pandemic has exposed and exacerbated long-standing social and gender inequalities that are manifested in many forms across contexts and are operating at different, intersecting levels and infringes upon women’s rights, among them, women’s rights to life, health, bodily autonomy, equality, and non-discrimination, and freedom from violence.

Long-existing inequalities are exacerbated. Delivery of essential health services was disrupted and sexual and reproductive health and rights (SRHR) were deprioritized. As a result, women’s and girl’s health and autonomy are at heightened risk.

To know more of this year’s campaign focus and demands, downlod 2021 Call for Action.

This May 28, join us in calling to #EndInequalityPandemic, expressing outrage and asserting once again that #SRHRisEssential, and demanding accountability because #WomensHealthMatters!

Getting Involved

There are many ways to take action this May 28. In this toolkit, you will find suggested actions on how to spread our campaign messages. We also invite you to come up with your own creative and innovative ways to spread awareness.

We encourage you to send us information about your event or activity to may28campaign@gmail.com and we will share it through www.may28.org, on social media, and in the May 28 campaign report! Who knows? Your personal or community action might inspire others to do the same or more!

Organizing campaign actions

Below is a list of suggested activities that you can take part in and ways to increase the visibility and impact of the May 28 campaign. Remember: you may only be mobilizing your immediate networks, but this can reach a wider audience when the right hashtags are used and relevant accounts tagged. If May 28 isn’t an ideal date to host any online activities, feel free to undertake May 28 activities any day that week!

  • Solidarity teach-ins. Online and offline events to examine the health situation of women and girls and other related issues 
  • Gather stories to document cases of denial of SRH services and experiences of the pandemic. Share your stories as case studies and use as evidence for advocacy.
  • Disseminate information and communication materials 
  • Host community radio shows and talks to reach those who have no access to mobile and internet technology
  • Create podcasts
  • Organize Twitter rallies, be visible on Facebook and other social media platforms. Use the hashtags #WomensHealthMatters #EndInequalityPandemic #SRHRisEssential
  • Organize art contests, virtual galleries, and online concerts
  • Hold virtual media forums and public meetings 
  • Where possible, organize community sharing and discussions, art and cultural events, marches and protest actions. Just make sure to stay safe and sanitize! Share your photos and insights with us!

Getting active on social media

Make your posts more engaging with the social media materials and other campaign collaterals. Check the bottom of this webpage for materials you could download!

  • Update your profile picture by using the official May 28 frame or by uploading the logo as your profile picture. Update your cover photo while you’re at it!
  • Post May 28 messages, calls and action alerts. Follow campaign partners’ pages for updates.
  • Share with us how you, personally or with your community, are taking action on May 28 through a Facebook status. Tag WGNRR and partners’ accounts.
  • Update your display picture with a twibbon.
  • Tweet and retweet May 28 messages throughout the month. You may use any of our sample tweets in the next pages or craft your own. 
  • Don’t forget May 28 hashtags: #WomensHealthMatters #EndInequalityPandemic #SRHRisEssential #May28
  • Follow our partners on Twitter. You may also tag relevant UN agencies and the media on your tweets.

Social media handles

Twitter handles of partnersTwitter handles of UN agenciesTwitter handles of media
Main partners:



Interpress Service:

BBC News: @BBC, @BBCWorld

Al Jazeera News: @Aljazeera, @AJEnglish

Women’s E-News:

Sample Tweets

  1. This #May28, we are calling for an end to the inequality pandemic, systemic neglect & denial of women, girls and non-binary people’s #SRHR!!!  Join us! #EndInequalityPandemic #SRHRisEssential #WomensHealthMatters bit.ly/may282021
  2. #COVID19 may have impacted all of us, but we are not all impacted equally. It has disproportionately hurt women, particularly those living in contexts where public healthcare is dismal and vaccines are inaccessible. #EndInequalityPandemic #SRHRisEssential #WomensHealthMatters
  3. Preparing, mitigating, and responding to health crises is inevitably about examining and abolishing the inequalities in our society. #EndInequalityPandemic #SRHRisEssential #WomensHealthMatters 
  4. Pandemic measures such as lockdowns harm marginalized communities disproportionately. Ensure human rights by focusing on safety and health rather than confinement and arrests! #EndInequalityPandemic #SRHRisEssential #WomensHealthMatters 
  5. WHRDs are subjected to intersecting oppressions and face threats for their activism and for their gender. Stop the attacks on all human rights defenders and protect WHRDs from gender-based violence! #EndInequalityPandemic #SRHRisEssential #WomensHealthMatters
  6. Ensure access to universal healthcare for all by increasing public healthcare expenditure and strengthening public health infrastructure and community health systems, including GBV referral pathways. #WomensHealthMatters #EndInequalityPandemic #SRHRisEssential 
  7. #SRHRisEssential Healthcare and Important Human Rights! The pandemic should not be an excuse to roll back on women’s rights and decrease the availability of SRHR services! #EndInequalityPandemic #WomensHealthMatters 
  8. Ensure timely access to necessary and comprehensive sexual and reproductive health services during the crisis, such as emergency contraception, anti-retroviral medication, post-abortion, and safe abortion services. #SRHRisEssential #WomensHealthMatters #EndInequalityPandemic
  9. Women make up 70% of the healthcare workforce and are at the frontlines of our communities! Fulfill our right to health and make sure vaccines are available to all! #EndInequalityPandemic #SRHRisEssential #WomensHealthMatters #VaccineJustice #PeoplesVaccine
  10. We will not see an end to this pandemic unless we ensure the availability of vaccines for all. The Global South must not be left behind!  Human rights over profit and property! #EndInequalityPandemic #SRHRisEssential #WomensHealthMatters #VaccineJustice #PeoplesVaccine
  11. Women cite unpaid care burdens, livelihood, and food insecurity as main sources of stress. Protect women’s mental health by expanding social safety nets and providing aid that facilitated women’s access to health! #WomensHealthMatters #EndInequalityPandemic #SRHRisEssential
  12. An intersectional and gender-responsive approach is needed to address the negative and lasting impact of #COVID-19 on women, adolescents, and girls. We must start to build a strong evidence base that fills information gaps on gender and SRHR now! #WomensHealthMatters #EndInequalityPandemic #SRHRisEssential
  13. Marginalized communities should be empowered to make informed decisions over their own health! We must promote their right to comprehensive healthcare including SRHR,  GBV services, and mental health services. #WomensHealthMatters #EndInequalityPandemic #SRHRisEssential
  14. Young People should continue to have access to Comprehensive Sexuality Education and linkage to adolescent and youth-friendly sexual and reproductive services! #SRHRisEssential #WomensHealthMatters #EndInequalityPandemic 
  15. Prevention, response, protection, and accountability mechanisms to address gender-based violence should be survivor-centered. #SRHRisEssential #WomensHealthMatters #EndInequalityPandemic
  16. Governments should be responsive to the different needs of women and girls, LGBTIQ+ persons, homeless and displaced, refugees, migrants, asylum seekers, indigenous peoples, persons with disabilities, and other groups who are most marginalized and excluded. #WomensHealthMatters #EndInequalityPandemic #SRHRisEssential 


May 28 Logo

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